"The story behind the collection."
Customer
No. 1
Every Saturday at ten, the same customer walked into Jake's life, tried one thing on, told him the truth about it — and paid full price. Then one Saturday, she didn't come. Three episodes reveal what a son decided to sell, and what his mother had been hiding in an envelope.
- Year
- 2026
- Category
- Drama
- Episodes
- 3
Every Saturday at ten, the same customer walked into Jake's life and paid full price. Then one Saturday, she didn't come. Inspired by a true story; names have been changed and some scenes are dramatised.
The Help Jake's Mum collection: 47 pieces at cost, £20–£29 (normally £49–£119). Shop the full collection.
The honest details.
At cost, zero profit
Every piece in this collection is sold at what it costs us. Normal prices go from £49 to £119; here they're £20 to £29.
Delivery: 2–3 weeks
Pieces ship directly from our partner makers. Orders take 1–3 business days to process, then 8–16 business days to arrive.
30 days after delivery
Not happy? Email support@bellorinofficial.com within 30 days of delivery with a photo. No need to post it back. Your statutory rights are not affected.
A card with your name
Every order comes with a thank-you card with your name on it — his mum's idea.
Before you ask.
If there's no profit, how does this help his mum?
Every piece in this collection is stock Jake has already paid for. Selling it at cost doesn't make a penny of profit — it turns clothes sitting in stock back into money he can put towards her treatment. Clothes on a shelf don't pay for treatment. Money does.
Where do orders ship from?
Pieces are made and packed by our partner makers abroad and shipped directly to you. Items in one order can arrive in separate parcels.
How long does delivery take?
Orders are processed in 1–3 business days, then delivery takes an estimated 8–16 business days. You'll get tracking by email where available.
What if it doesn't fit or I'm not happy?
Contact support@bellorinofficial.com within 30 calendar days of delivery with a photo of the product. Each request is reviewed individually, and you don't need to send the item back. Your statutory rights are not affected.
Will these prices come back?
No. This collection exists for one reason — his mum — and it closes when her treatment is paid for.